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The Evolution of Customer Service

The evolution of customer service has undergone significant transformations, particularly with the rise of digital communication channels. In the past, customer service was primarily conducted through face-to-face interactions, phone calls, or written correspondence. This traditional model often resulted in delayed responses and limited accessibility for consumers. As technology advanced, businesses began to recognize the need for more immediate and accessible forms of communication. The emergence of social media platforms provided an opportunity for brands to connect with their customers in real-time, leading to a shift in the way customer service is perceived and delivered.

Measuring Satisfaction: Evaluating Customer Experience Through Social Media

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