The Evolution of Social Media Marketing
 
The evolution of social media marketing has transformed signi cantly since its inception, adapting to technological advancements and shifting consumer behaviors. Initially, social media platforms served as mere communication tools, where brands could maintain a presence and engage with audiences passively. However, as user engagement increased, marketers began to recognize the potential for direct interaction and targeted advertising. This transition marked the beginning of a more strategic approach to social media marketing, laying the groundwork for the complex landscape we navigate today.